The Business Insider reports on my team:
In an effort to bring more relevant ads to users, Google recently launched four new ad formats and expects to expand these over time:
- A) Video Ads - Users can play a video ad within the sponsored links section. This would be ideal for movie trailers, video games or companies selling complex products;
- B) Site Ads - An ad would contain sublinks to more specific products that take users directly to those products on the site;
- C) Product Ads - Ads that show pictures, prices and description of products;
- D) Local - Google shows address, directions and in some cases logos of local establishments
So that's some of what I've been spending my time on.

